Leading Canada towards sitting less and moving more

ParticipACTION is a national non-profit organization whose mission is to help Canadians sit less and move more. Originally established in 1971, ParticipACTION works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to make physical activity a vital part of everyday life. 

close up image of two curling rocks and broom in motion

Our Vision

A Canada where physical activity is a vital part of everyday life.

Our Mandate

As Canada’s premier physical activity brand, ParticipACTION helps Canadians sit less and move more through innovative engagement initiatives and thought leadership.

Our Values

As an expression of our principles, beliefs and philosophy, six values support our vision, shape our culture, guide our decisions and dictate priorities.

  • Passion

    We have a contagious enthusiasm for our mission, knowing that being active is part of who we are as people and as a team.

  • Collaboration

    We bring together like-minded people and organizations to advance common goals and achieve more than the sum of our parts.

  • Empowerment

    We encourage employees to take initiative, take chances, lead and make decisions in a positive and supportive environment.

  • Innovation

    We pursue new, creative ideas that have the potential to improve the health and wellness of Canada.

  • Excellence

    We take pride in surpassing expectations, always learning and producing high-quality work.

  • Fun

    We strike a healthy balance between work and play.

close up of hiker's feet walking

Moving Forward

These days, everyone knows they need to be more active. But not everyone knows what ParticipACTION is doing to help change that behaviour. For more detail on our approach to get Canada moving, download MOVING FORWARD, our 5-year strategic plan.

Download

2016 Impact Report

45 years later, we are still widely recognized as thought leaders and champions of physical activity and sport in this country.  But, as society has changed and evolved, so have we.

Our Team

Special Thanks

ParticipACTION would like to acknowledge the contributions and support of the following government, corporate and private partners, without which our mission would not be possible.

Chevrolet logo
Chevrolet logo

Chevrolet

Chevrolet is a firm believer in the power of play and the positive benefits that come from healthy minds and bodies.

Manulife logo
Manulife logo

Manulife

Manulife has partnered with ParticipACTION to inspire Canadians to adopt active lives today for their health and well-being in the future.

Corus logo
Corus logo

Corus

Corus is committed to use the power of their broadcasting assets as a megaphone to support important causes on a local and national level.

Shaw Logo
Shaw Logo

Shaw

Shaw is pleased to partner with ParticipACTION to help make physical activity a vital part of everyday life for kids.

RBC Logo full colour
RBC Logo

RBC

The RBC Learn to Play Project supports building the physical literacy of kids and youth. Over the past three years, the project provided $6.23 million in funding.

AstraZeneca Logo
AstraZeneca Logo Knock out version

AstraZeneca

Astra Zeneca is committed to improving the health and quality of life of people living with chronic disease in Canada.

Coca Cola logo
GoodLife Fitness Logo

Coca-Cola Canada

Coca-Cola Canada has provided $10 million in funding over 10 years to deliver the ParticipACTION Teen Challenge – a national grant program that gets teens moving.

Government of Canada logo
Government of Canada logo

Government of Canada

ParticipACTION acknowledges the support of the Government of Canada.

Government of Canada logo
Government of Canada logo

Government of Canada

ParticipACTION acknowledges the support of the Government of Canada.

Public Health Agency of Canada logo
Public Health Agency of Canada logo

Public Health Agency of Canada

The Public Health Agency of Canada’s mission is to promote and protect the health of Canadians. Supporting ParticipACTION is part of this effort.

Public Health Agency of Canada logo
Public Health Agency of Canada logo

Public Health Agency of Canada

The Public Health Agency of Canada’s mission is to promote and protect the health of Canadians. Supporting ParticipACTION is part of this effort.

British Columbia Government Logo
British Columbia Government Logo

British Columbia Ministry of Health

ParticipACTION partners with the BC Ministry of Health to promote physical activity in BC through programs including UPnGO with ParticipACTION and the ParticipACTION 150 Play List.

British Columbia Government Logo
British Columbia Government Logo

British Columbia Ministry of Health

ParticipACTION partners with the BC Ministry of Health to promote physical activity in BC through programs including UPnGO with ParticipACTION and the ParticipACTION 150 Play List.

Ontario Trillium Foundation Logo
Ontario Trillium Foundation Logo

Ontario Trillium Foundation

The Ontario Trillium Foundation proudly supports UPnGO with ParticipACTION.

Ontario Trillium Foundation Logo
Ontario Trillium Foundation Logo

Ontario Trillium Foundation

The Ontario Trillium Foundation proudly supports UPnGO with ParticipACTION.

Government of Newfoundland & Labrador Logo
Government of Newfoundland & Labrador Logo

Newfoundland and Labrador

The Government of Newfoundland and Labrador partners with ParticipACTION to increase physical activity levels of the families in Newfoundland and Labrador.

Government of Newfoundland & Labrador Logo
Government of Newfoundland & Labrador Logo

Newfoundland and Labrador

The Government of Newfoundland and Labrador partners with ParticipACTION to increase physical activity levels of the families in Newfoundland and Labrador.

Chevrolet logo
Chevrolet logo

Chevrolet

Chevrolet is a firm believer in the power of play and the positive benefits that come from healthy minds and bodies.

Manulife logo
Manulife logo

Manulife

Manulife has partnered with ParticipACTION to inspire Canadians to adopt active lives today for their health and well-being in the future.

Corus logo
Corus logo

Corus

Corus is committed to use the power of their broadcasting assets as a megaphone to support important causes on a local and national level.

Shaw Logo
Shaw Logo

Shaw

Shaw is pleased to partner with ParticipACTION to help make physical activity a vital part of everyday life for kids.

RBC Logo full colour
RBC Logo

RBC

The RBC Learn to Play Project supports building the physical literacy of kids and youth. Over the past three years, the project provided $6.23 million in funding.

AstraZeneca Logo
AstraZeneca Logo Knock out version

AstraZeneca

Astra Zeneca is committed to improving the health and quality of life of people living with chronic disease in Canada.

Coca Cola logo
GoodLife Fitness Logo

Coca-Cola Canada

Coca-Cola Canada has provided $10 million in funding over 10 years to deliver the ParticipACTION Teen Challenge – a national grant program that gets teens moving.

RBC Foundation Logo
RBC Foundation Logo

RBC Foundation

RBC Foundation Logo
RBC Foundation Logo

RBC Foundation