Leading Canada towards sitting less and moving more

ParticipACTION is a national non-profit organization whose mission is to help Canadians sit less and move more. Originally established in 1971, ParticipACTION works with its partners, which include sport, physical activity, recreation organizations, government and corporate sponsors, to make physical activity a vital part of everyday life. 

close up image of two curling rocks and broom in motion

Our Vision

A Canada where physical activity is a vital part of everyday life.

Our Mandate

As Canada’s premier physical activity brand, ParticipACTION helps Canadians sit less and move more through innovative engagement initiatives and thought leadership.

Our Values

As an expression of our principles, beliefs and philosophy, six values support our vision, shape our culture, guide our decisions and dictate priorities.

  • Passion

    We have a contagious enthusiasm for our mission, knowing that being active is part of who we are as people and as a team.

  • Collaboration

    We bring together like-minded people and organizations to advance common goals and achieve more than the sum of our parts.

  • Empowerment

    We encourage employees to take initiative, take chances, lead and make decisions in a positive and supportive environment.

  • Innovation

    We pursue new, creative ideas that have the potential to improve the health and wellness of Canada.

  • Excellence

    We take pride in surpassing expectations, always learning and producing high-quality work.

  • Fun

    We strike a healthy balance between work and play.

close up of hiker's feet walking

Moving Forward

These days, everyone knows they need to be more active. But not everyone knows what ParticipACTION is doing to help change that behaviour. For more detail on our approach to get Canada moving, download MOVING FORWARD, our 5-year strategic plan.

Download

2016 Impact Report

45 years later, we are still widely recognized as thought leaders and champions of physical activity and sport in this country.  But, as society has changed and evolved, so have we.

Our Team

Special Thanks

ParticipACTION would like to acknowledge the contributions and support of the following government, corporate and private partners, without which our mission would not be possible.

MLSE Report Card Funder
MLSE Report Card Funder

Maple Leaf Sports & Entertainment Foundation

CSEP logo
CSEP logo

CSEP

iA Clarington Investments
iA Clarington Investments

IA Clarington Investments

CSEP logo
CSEP logo

CSEP

RBC Foundation Logo
RBC Foundation Logo

RBC Foundation

iA Clarington Investments
iA Clarington Investments

IA Clarington Investments

Public Health Agency of Canada logo
Public Health Agency of Canada logo

Public Health Agency of Canada

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RBC Foundation Logo

RBC Foundation

Public Health Agency of Canada logo
Public Health Agency of Canada logo

Public Health Agency of Canada

The Lawson Foundation logo
The Lawson Foundation logo

The Lawson Foundation

Conference Board of Canada logo
Conference Board of Canada logo

The Conference Board of Canada

Active Healthy Kids Canada Global Alliance

MLSE Report Card Funder
MLSE Report Card Funder

Maple Leaf Sports & Entertainment Foundation

The Lawson Foundation logo
The Lawson Foundation logo

The Lawson Foundation

Conference Board of Canada logo
Conference Board of Canada logo

The Conference Board of Canada

Active Healthy Kids Canada Global Alliance

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AstraZeneca Logo Knock out version

AstraZeneca

RBC Logo full colour
RBC Logo grey

RBC

The RBC Learn to Play Project supports building the physical literacy of kids and youth. Over the past two years, the project provided $3.6 million in funding.

Chevrolet logo
Chevrolet logo

Chevrolet

GoodLife Fitness Logo
GoodLife Fitness Logo

GoodLife Fitness

GoodLife teams up with ParticipACTION to help Canadians get started with physical activity with a chance to try the gym for free during a ParticipACTION Open House.

Manulife logo
Manulife logo

Manulife

Coca Cola logo
GoodLife Fitness Logo

Coca-Cola Canada

Coca-Cola Canada has provided $10 million in funding over 10 years to deliver the ParticipACTION Teen Challenge – a national grant program that gets teens moving.

Bayer logo
Bayer logo

Bayer Canada

Bayer Canada is a proud “Partner in Play” with ParticipACTION and believes in the importance of physical activity every day for parents, youth, and children.

Corus logo
Corus logo

Corus

Coca Cola logo
GoodLife Fitness Logo

Coca-Cola Canada

Coca-Cola Canada has provided $10 million in funding over 10 years to deliver the ParticipACTION Teen Challenge – a national grant program that gets teens moving.

Bayer logo
Bayer logo

Bayer Canada

Bayer Canada is a proud “Partner in Play” with ParticipACTION and believes in the importance of physical activity every day for parents, youth, and children.

Corus logo
Corus logo

Corus

AstraZeneca Logo
AstraZeneca Logo Knock out version

AstraZeneca

RBC Logo full colour
RBC Logo grey

RBC

The RBC Learn to Play Project supports building the physical literacy of kids and youth. Over the past two years, the project provided $3.6 million in funding.

Chevrolet logo
Chevrolet logo

Chevrolet

GoodLife Fitness Logo
GoodLife Fitness Logo

GoodLife Fitness

GoodLife teams up with ParticipACTION to help Canadians get started with physical activity with a chance to try the gym for free during a ParticipACTION Open House.

Manulife logo
Manulife logo

Manulife

Newfoundland and Labrador logo

Newfoundland and Labrador

The Government of Newfoundland and Labrador is pleased to once again partner with ParticipACTION to celebrate Canada’s 150th Birthday and motivate all Canadians to move more and sit less.  The 150 Play List should inspire individuals to take action and help us all achieve a healthier tomorrow.

Newfoundland and Labrador logo

Newfoundland and Labrador

The Government of Newfoundland and Labrador is pleased to once again partner with ParticipACTION to celebrate Canada’s 150th Birthday and motivate all Canadians to move more and sit less.  The 150 Play List should inspire individuals to take action and help us all achieve a healthier tomorrow.

British Columbia logo

British Columbia

British Columbia is proud to partner with ParticipACTION in celebration of Canada’s 150th birthday and help encourage all Canadians to take part in the 150 Play List. In BC, we support active people as well as active places and the 150 Play List helps make it fun and easy to be physically active.

British Columbia logo

British Columbia

British Columbia is proud to partner with ParticipACTION in celebration of Canada’s 150th birthday and help encourage all Canadians to take part in the 150 Play List. In BC, we support active people as well as active places and the 150 Play List helps make it fun and easy to be physically active.

Government of Newfoundland & Labrador Logo
Government of Newfoundland & Labrador Logo

Government of Newfoundland and Labrador

The Government of Newfoundland and Labrador partners with ParticipACTION to increase physical activity levels of the families in Newfoundland and Labrador.

CHEO Report Card Funder
CHEO Report Card Funder

Children's Hospital of Eastern Ontario

Government of Newfoundland & Labrador Logo
Government of Newfoundland & Labrador Logo

Government of Newfoundland and Labrador

The Government of Newfoundland and Labrador partners with ParticipACTION to increase physical activity levels of the families in Newfoundland and Labrador.

CHEO Report Card Funder
CHEO Report Card Funder

Children's Hospital of Eastern Ontario

Government of Canada logo
Government of Canada logo

Government of Canada

ParticipACTION is supported by the Government of Canada through investments in projects like the RBC Learn to Play and UPnGO with ParticipACTION.

Ontario Trillium Foundation Logo
Ontario Trillium Foundation Logo

Ontario Trillium Foundation

The Ontario Trillium Foundation supports the Canadian Assessment of Physical Literacy training materials communications and UPnGO with ParticipACTION.

Heart & Stroke Report Card Funder
Heart & Stroke Report Card Funder

Heart & Stroke Foundation

Government of Canada logo
Government of Canada logo

Government of Canada

ParticipACTION is supported by the Government of Canada through investments in projects like the RBC Learn to Play and UPnGO with ParticipACTION.

Ontario Trillium Foundation Logo
Ontario Trillium Foundation Logo

Ontario Trillium Foundation

The Ontario Trillium Foundation supports the Canadian Assessment of Physical Literacy training materials communications and UPnGO with ParticipACTION.

Heart & Stroke Report Card Funder
Heart & Stroke Report Card Funder

Heart & Stroke Foundation

British Columbia Government Logo
British Columbia Government Logo

British Columbia Ministry of Health

ParticipACTION partners with the BC Ministry of Health to promote physical activity in BC through programs including UPnGO with ParticipACTION.

British Columbia Government Logo
British Columbia Government Logo

British Columbia Ministry of Health

ParticipACTION partners with the BC Ministry of Health to promote physical activity in BC through programs including UPnGO with ParticipACTION.

ParticipACTION logo
ParticipACTION logo

ParticipACTION