ParticipACTION is the national voice of physical activity and sport participation in Canada.
Through leadership in communications, capacity building and knowledge exchange, we inspire and support Canadians to move more.

ParticipACTION’s vision is to work with its partners to ensure a Canadian society where people are the most physically active on earth.

• To have ParticipACTION embraced as synonymous with physical activity
• To inspire Canadians to move more and inspire society to make it easier to do so
• To develop a legacy of collaboration and partnership in the sector
• To be accessed as a central source/hub of physical activity and sport participation knowledge
• To attract significant investment to the sector
• To be effectively managed and operate with the highest standards of good governance

ParticipACTION is the galvanizing force that moves Canadians to move more. As a catalyst for action, we will create change through communications, capacity building and knowledge exchange.

In the area of communications, ParticipACTION will deliver messages through multimedia for the purpose of raising awareness, educating and inspiring behavior change. In addition, we will work with our partners to coordinate communications and ensure consistent, unified messaging across and within the sector. Our goal is to inspire Canadians to increase their level of activity and to inspire society to make it easier to become more physically active.

In addition to inspiring Canadians, we need to ensure there are programs to support people. To this end, we will help build capacity by generating investment and leveraging assets within the sector. We will support and manage the development and /or implementation of programs, while working collaboratively with our partners who will deliver the programs.

ParticipACTION will also ensure that Canadians and our partners are informed by gathering, translating and disseminating the most relevant information, data and research on physical activity and sport participation.
In all areas of our work, our approach will be to provide leadership in marshaling resources, facilitating collaborative partnerships and ensuring collective actions influence, support and promote sustainable change.
ParticipACTION is a national not-for-profit organization solely dedicated to inspiring and supporting active living and sport participation for Canadians.  Originally established in 1971, ParticipACTION was a pioneer in social marketing and has become internationally recognized for its compelling communications to promote physical activity.  In the late 1990s, core funding from the government began to wane, and without financial support to continue its campaign, ParticipACTION closed its doors in 2001. With generous support from Sport Canada and the Public Health Agency of Canada, ParticipACTION was revitalized in 2007 as the national voice of physical activity and sport participation in Canada.

ParticipACTION is governed by a volunteer Board of Directors, comprised of prominent and influential leaders within their respective fields. The sectors represented include business, education, entertainment, media, social service, government, healthcare, physical activity, sport and recreation and research.