ABOUT PARTICIPACTION
Our Mission

ParticipACTION’s mission is to provide leadership in collaboration and communications to foster the “movement” that inspires and supports Canadians to move more.


Our Vision

ParticipACTION’s vision is to work with its partners to ensure a Canadian society where people are the most physically active on Earth.


Strategic Goals

  • To animate the movement that inspires and supports Canadians to become more active.
  • To have "physically active" be a part of who we are as Canadians and how we want to be seen by the world.
  • To develop a legacy of collaboration and partnerships to realize the movement.
  • To set the stage for long-term sustainability of the movement.

ParticipACTION's Role

ParticipACTION will not be involved in direct programming or program delivery. Rather, we will act as a catalyst for communications and action in this sector.

ParticipACTION will take leadership and become the national voice of physical activity and sport participation in/for Canada. We will collaborate with our partners/stakeholders and marshal resources to support the cause and make a difference in the lives of Canadians. Through a national communications program, ParticipACTION will create the dynamic that inspires Canadians to increase their physical activity and inspires society to make it easier to become more physically active. We will work with our partners in advocacy and bring about action through government policies that lead to long-term sustainable change. And, we will gather data, inform the issue and transfer knowledge across the sector and to all Canadians.

Background

ParticipACTION is a private, not-for-profit corporation. Originally established in 1971, ParticipACTION operated for nearly 30 years and was a leading catalyst to encourage healthy, active living for all Canadians. In late 2006, ParticipACTION received renewed commitment from the government (Sport Canada and Public Health Agency of Canada) and was revitalized in February 2007.


Leadership

ParticipACTION is governed by a volunteer Board of Directors, comprised of prominent and influential leaders within their respective fields. The sectors represented include business, education, entertainment, media, social service, government, healthcare, physical activity, sport and recreation and research.

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